RTD Features BTC, "A site for fatherly guidance "

The Richmond Times Dispatch featured an article on Behind the Collar, the "innovative" new media and print campaign for attracting and informing potential priests to seminary for the Richmond Diocese:

A site for fatherly guidance

By Robin Farmer

Published: January 31, 2009

"What's life like as a priest? How did loved ones react to news that a family member wanted to be one? What about celibacy?

Young men curious about the answers can find them on Facebook.

MySpace.

And YouTube.

Unscripted videos with priests and seminarians talking openly about their lives are the heart of an innovative online campaign by the Catholic Diocese of Richmond that is unique in the nation.

The 'Behind the Collar' campaign began last fall with its own Web site, http://www.behindthecollar.com, and has attracted thousands of hits."

Read the full article here