"Trust Me" - Episode 4 For Chattanooga Times Free Press

By Doug Cook for the Chattanooga Times Free Press
Doug Cook is a Creative Director at ND&P

"Ooh, that (teen spirit) smell."

Mark Shale, Leonard Cohen, Spike Jonzes—the “teen” market!

Which of these—a clothing brand, a singer and a video/film director— have anything at all to do with the teen market? Well, given the speed with which the teen market sheds its skin and the fact that Jonze got his start directing Beastie Boys videos in the early ‘90’s and more recently semi-respectable-cum-edgy Hollywood fare like “Being John Malkovich” and “Adaptation,” you could make the case that none of them do. 

But for the purposes of today’s blogoration, we’ll accept that he’s the guy. In so doing, we can also accept that Jonze is the trump card haphazardly pulled from the bottom of the deck during creative director Mason and art director Conner’s sit-down with Mark Shale—the upscale regional men’s clothier. Mason drops the Jonze name when it seems that Conner’s idea to reach teens for Mark Shale (forget that teens typically don’t purchase $285 casual, Egyptian cotton shirts) with webisodes—is meeting with resistance. 

Read the full blog post here at the Chattanooga Times Free Press...