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    Tuesday
    24Feb2009

    "Trust Me" - Episode 5 For Chattanooga Times Free Press

    By Doug Cook for the Chattanooga Times Free Press
    Doug Cook is a Creative Director at ND&P

    "Peppers. No Peppers."

    Every decent-sized city has at least a few—I’m talking about the hole-in-the-wall eateries that, based on certain dishes, become legendary worst-kept secrets. In Chicago, a city with plentiful food legends at every price point, Mr. Beef is one such establishment. It’s a store front dive just a few blocks from the 25-story Merchandise Mart (“the epicenter for high design and luxury goods”) where each June the massive NEOCON trade show featuring hundreds of commercial furnishing manufacturers is staged over four steamy days.

    And so it was during the most recent NEOCON that fellow ND&P hands Dan Fell, Denise Rushing and I zipped down to Mr. Beef based on nothing more than a brief “local color” feature Denise had seen on the Food Network.

    So, how’s Mr. Beef, and how, prey tell, does it relate to “Trust Me?”

    Well, Mr. Beef is pretty good, if you like beef in plentitude.

    Read the full blog post here at the Chattanooga Times Free Press...

    Reader Comments (4)

    And here I thought you were going to suggest the show was like Mr. Beef because it doesn't know how to deal with women characters... :)

    February 25, 2009 | Unregistered CommenterDean

    Åt your prodding, I'll probably go there--women characters on "Trust Me"--eventually . . . given that there are only two, counting on the cameo-appearing CEO (and not counting extras from Mason's family--did they actually have names?), it might be a short blog.

    Much like Mr. Beef, to this point, they've dealt with them consistently. Not very well, but consistently.

    February 27, 2009 | Unregistered Commenterdouglas cook

    I just keep hoping that poor Sarah Krajicek-Hunter wins the lottery or something. She's at near hobo-clown status now with her downtrodden life. With the exception of Mason's daughter's uncool vision of her father, Sarah's one of the only ones who we see extend her personal brand outside the office-- in order to see it get slapped down. The latest episode with her ex made helped her limbo to an even more sad level than I thought they'd go with her.

    February 27, 2009 | Unregistered CommenterDean

    IF (big if) the series lasts long enough, I think they'll give a big boost to her personal and/or professional life, the rollercoaster arc of characters being the stuff of these kinds of show. Begging her X for a one-nighter has to be rock-bottom, short of living on the street--a possibility that's still out there!

    February 27, 2009 | Unregistered Commenterdouglas cook

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