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    Tuesday
    03Feb2009

    Trust Me: I can change the channel with one hand.

    "Do Thumbthing?" Seriously? When your senior copywriter throws a fit because he had the same idea as an arrogant design student, it's time to find a new copywriter. When your CD/art director claims he doesn't read the words, it's time to replace him, too.

    Trust Me was hard to watch last night. Last week I was at least amused by how many stereotypes they managed to squeeze into an hour, but this week I just kept checking the clock to see when the pain and suffering was going to be over. I actually found myself watching the commercials more than the show. Did anyone else notice that in the OnStar spot they use a footmark instead of a real apostrophe in one of their headlines? Details, people! 

    -Whitney Pratt, Associate Creative Director

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