Health Leaders Talks ND&P / VCU Campaign

Health Leaders Media focuses in on ND&P and VCU in the latest Campaign Spotlight:

"How do you successfully advertise critical care—a service that most patients don't think about until they need it? Virginia Commonwealth University (VCU) Medical Center, in Richmond, VA, recently opened its Critical Care Hospital. They also launched a campaign to raise awareness of the new services to the community.

'We know that nobody is going to say, 'Well, I think I'm going to have a critical care need; I'm going to go on down to VCU,'' says Susan Dubuque, president of VCU's agency, Neathawk Dubuque & Packett, which has offices in Richmond and Roanoke, VA.

Read the full article here...